Automattic Lexicon: +t +d

Automattic is a fully distributed company; we all work from where ever we are, any flat surface with access to the internet. This comes with many benefits, as well as some curious downsides, but one of the most interesting things is the way that a fully global, exclusively-online working community interacts socially.

Like any group who spends time on the internet (ie in 2014, most groups) we are exposed to different memes and cultural references, and like any group, we create our own sort of tropes and references and inside jokes. One of these is “+t +d.”

“+t +d” on the most superficial level is an abbreviation of an abbreviation – you begin with “Totally, Definitely,” which is reduced to save time and increase it’s cool factor, to “Totes Def,” which of course is naturally shortened even further to “+t +d.”

Yes, there are those who see this as an…