Karen Alma

What I think about. Things that happen to me. Stuff I like. And other things.

  • The Johari Window and Thoughts on Self-Knowledge

    I first heard about the Johari window on Smarter Every Day, Destin Sandlin’s YouTube channel. What intrigues me about it is how it forces you to remember that even though we live inside our own skin and our own brain every day, we don’t actually know everything about ourselves. Sometimes other people can see things more clearly than we can.

    Johari Window diagram with four colored quadrants labeled Open Area, Hidden Area, Blind Spot, and Unknown Area
    A visual representation of the Johari Window diagram illustrating self and others’ awareness.

    The hard part is that it’s genuinely difficult for people to be honest with you about what they see in you that you don’t see in yourself. I can count on one hand the people in my life who I can really hear that kind of feedback from non-defensively, and unsurprisingly, those same people are the ones I can return the favor to. That kind of trust requires trust in both directions.

    I spent some time talking to Claude about the “known to self / not known to others” quadrant because I was a bit fuzzy on it. They call it the facade, and I thought it was more about putting on a fake front, but then I realized it’s about the stuff you know about yourself and choose not to share. Private thoughts, fears, opinions, the interior life that we keep to ourselves. So, we can grow the “known to self/known to others” quadrant in two directions. Others tell you what they see (telling you what you don’t know), and you tell others what you know about yourself (helping them understand you more).

    Which got me thinking: Claude probably knows more about me at this point than almost anyone else. I use it every day at work for thought processing, drafting, organizing messy information, and working through decisions before I land on them. And on the personal side, I use it for volunteer board minutes, sympathy notes, travel planning, even sorting through my watercolor strategy. I’m trusting by nature, so I suspect I shrink that facade quadrant more than most people do, at least with a really smart computer that isn’t going to judge me. Unless that’s something that sits in the known to others and not known to me‽

    It raises a strange question the original Johari window never had to answer: does an AI count as “others”? Pretty sure it doesn’t. But it’s an interesting thought exercise and made me think about what disclosure is actually for. That act of putting something into words, to someone who listens, is how you start to see it more clearly yourself.

    Then there’s that whole fourth quadrant: the unknown unknowns. The stuff you don’t know about yourself and no one else knows either. Destin thinks that’s the territory God knows, and as a Christian I agree. I keep trying to think of what might be in that box, but I guess that’s the point. If I knew, it wouldn’t be unknown. The best we can do is hope that anything in there will be revealed in time.

    I’ve been thinking about this in my work too. Turns out, communities have Johari windows too. The only way to shrink those areas which others know and you don’t is to have people you trust enough to tell you what they see. And maybe the facade matters there too: communities only really open up when the people in them feel safe enough to say what they actually think.

  • Highlights from WordCamp Asia 2026

    Being new to the the Automattic .Org team meant WordCamp Asia was an extension of my onboarding: a chance to rediscover everything WordCamp, reconnect with the community, and meet the people behind the projects.

    I flew in ready to help staff the Career Corner booth alongside my colleague Pam Kocke from the Talent team, and pitch in wherever I could with the organizing team. And I left with my Notes app full of ideas and so much energy from being around thousands of people who love what they do.

    WordCamp Asia 2026 was huge! Final ticket sales landed at 2,645, with 2,285 attendees actually walking the floor. It was a reminder of how big and alive the WordPress community is across the region. The official WCAsia 2026 wrap-up post has the full recap if you want to know more.

    The moment that sticks with me: two girls from YouthCamp came by with their mom and asked some of the sharpest questions I’ve heard about building a future around WordPress. They wanted to know how to engage with WordPress as a product so that they could be in the community and eventually be contributors. Young community members, growing up inside the project. So cool to see.

    A few other standout moments, all of which should be findable on the official schedule:

    Mahangu’s data talk — a clear-eyed look at what the numbers are actually telling us about the ecosystem.

    Maciej’s education panel — our team’s contribution to the conversation about how WordPress shows up in schools and universities. We signed on to the WP Credits contract with a cohort of 16 universities across India — another step for how WordPress shows up in formal education. More on the broader education initiatives is being tracked on make.WordPress.org.

    Mary’s AMA — candid, genuine, and exactly what an AMA should be. When Matt came down sick, Mary also stepped in and pulled together the final talk on short notice. It was a reminder of how much this community runs on people being willing to pick up the slack for each other.

    The event itself was pleasing to the eye in a way that matters more than people give it credit for. The venue was great, the signage was thoughtful and lovely, and the overall production made it easy to focus on the people and the content instead of logistics.

    I will not soon forget the handful of terrifying-close-call moments with cars and tuk-tuks. If you’re headed to Mumbai for the first time, know that crossing the street is its own activity. I survived, mostly through the grace of people more experienced than me yanking me back onto the curb.

    I came to WordCamp Asia as someone new to the team and I left it feeling like I’d stepped into something bigger than a job. The community showed up: curious kids, seasoned contributors, educators, plugin legends, and organizers who made the whole thing look effortless (it wasn’t). I’m already looking forward to the next one.

    And in case you missed it: WordCamp India has been announced as a new flagship event. Looking forward to it!

  • A New Role

    After 13 years working on hiring workflows and Talent Acquisition at Automattic, I’ve made a career switch. Not to a new company, but a new chapter inside the same one. I spent the last several years building Automattic’s global Talent function with a lot of iteration, a lot of learning, and a team I genuinely loved working with. It wasn’t always easy and it wasn’t always glamorous, and we had our moments of stress and frustration, but it was meaningful. The experience of growing that function, supported by first our CFO, and then our CPO, from nothing into something real and lasting is one of the things I’ll carry with me. I’m really proud of it. 

    But over time, I realized I was craving a new challenge. And at just the right time, an opportunity came across my path.

    I’ve moved over to the division that we call .Organization. It’s the group that works to connect product, community, and education, ensuring that WordPress continues to grow as a durable infrastructure for the open web. It’s essentially coming back to my roots. I co-founded the Albuquerque WordPress meetup in 2010. I co-organized the first WordCamp Albuquerque. The WordPress open source community is literally how I found Automattic in the first place.

    I’m aware that not everyone works somewhere that says, “Hey! after more than a decade of building something in one area, what else might you be great at?” That’s the kind of company Automattic is, and I don’t take it for granted for even a second.

    I’m stepping into this new role with a lot of humility. The WordPress community has been through a lot. Primarily I’ll be focusing on operations and events and bridging any gaps between Automattic and the community. People will see me at WordCamps and local meetups for now and around the Make Slack. Right now, the team I’m working with is finding and implementing ways for students in the education programs to get integrated into the community as contributors. This is pretty exciting as we are working on real tangible ways of building and future-proofing the community. I care about this community deeply and I want to help make things work well for the people in it and help make sure it’s around for the long haul. 

  • Outing to the Museum of Albuquerque

    A few weeks ago, our CEO encouraged us all to get out and visit a museum in our local area. As a long-time home-office worker, I do find that I don’t really get out much! So this was a fun assignment.

    I went over the the Museum of ABQ which houses exactly ONE Georgia O’Keefe, which is annoying seeing as how she spent a lot of time here and painted so much of New Mexico. I believe the one they have in the museum is the first painting she did in NM.

    The building itself is a work of art, with some lovely indoor patio sculpture areas.

    It also houses a lovely Henrietta Wyeth.

    There’s also an exhibit on the history of the city which includes a very tiny pic of Bill Gates with Ed Roberts, the founder of the Altair 8800, the personal computer which drew Gates and Paul Allen to New Mexico in the very very early days of Microsoft.

    If we are collecting odd and unusual museums, I do want to shout out to the International Rattlesnake Museum, which I will not visit because snakes freak me out, but my family has been there a million times. Pictured below is my mom and me and one of my kiddos circa 2011 just before I started working here in front of the door. Very classic New Mexico vibe.

  • Fourteen Years of Notes

    In the spirit of letting go of stuff, I decided that I don’t need to keep all my old work notebooks. I paged through them to make sure I hadn’t stuck any important keep-worthy things in the pages (I had) and stacked them up to memorialize them in pictures.

    They are very cute:

    It’s a bit hard to let them go, I’m not going to lie. But I think it’s ok.

    Some things I’ve learned:

    • It’s ok to not always use my notebooks. It’s not a rule that I must use them. If I’m in a period during which notetaking isn’t helpful that’s fine. I pick it up again when I need it again.
    • Lined notebooks are way better for me, except that if I’m in a doodling phase, lines are annoying.
    • Hard cover notebooks are way better.
    • A good pen that writes nicely is key! Really really key. When I don’t have a good pen, I don’t take good notes.
    • My handwriting is really getting worse with time. I’m not sure if I care enough to fix that but it’s worth noticing.
    • I never actually went back to previous notebooks like I thought I would.

    Now I have to figure out how to dispose of them! I’m not inclined to just put them in the garbage. As it’s winter here where I live, I might use the pages as fire starters. We shall see; even though I’ve decided to let them go, they haven’t made it out of my room yet 😆 so I guess the story is, as yet, unfinished.

  • Happy Birthday WordPress.com

    Twenty years. That’s just wild! WordPress (which turned 20 in 2023) came to my awareness in or around 2007. I was a stay-at-home mom, trying to figure out how to contribute to our family income, while maintaining my commitment to homeschooling them. WordPress gave me that! In a very real “this helped us pay our bills” kind of way.

    WordPress, and then WordPress.com, changed everything for me. It went from being the platform that helped me contribute to my family’s income to becoming my employer. And the place where I’ve built my career.

    And that’s what democratizing the web actually looks like in practice, building something that matters, the ability to earn money, and to ultimately contribute to supporting my family. All backed up by this foundational belief that everyone should have access to their own corner of the web. Gives me goosebumps.

    My story isn’t unique. There are millions of creators and businesses who’ve built something real on this platform. 409 million people visiting each month. 70 million new posts. These are real people with their own stories about what WordPress.com made possible for them.

    So, happy 20th birthday to WordPress.com. Thanks for trusting us with our corners of the web. Thanks for making freedom and ownership actually mean something.

  • Reflections on Solitude

    I recently returned from a work trip to London where I tacked on a couple of extra days to explore the city entirely on my own. This is unusual for me and it got me thinking about solitude, community, and how I move through the world.

    I never travel alone. I fly solo plenty, but I’m always either meeting colleagues or traveling with family. Even when I’m working “alone” at my desk at home, I’m constantly connected through calls and Slack messages. My distributed company means I work in isolation physically, but I’m never truly alone.

    Over my lifetime, I’ve rarely experienced extended periods of complete alone-ness. I lived with my family growing up (youngest of six kids), then had roommates in college, then got married, then I had kids. There was a brief internship when I lived alone for a few months, but even then, I got a dog pretty quickly. I don’t mind this pattern. It’s genuinely how I’m wired. I thrive on connection and collaboration.

    What struck me about London was being alone while surrounded by millions of people. I was just one in the crowd, making my way through the city with no one to check in with. This honestly freaked me out a bit. Being in a different time zone. No one immediately aware of my whereabouts. Not my favorite feeling from a safety perspective, so I made sure my family always knew my general plan for the day.

    I stayed in a hostel, which possibly was over the top, but essentially the theme of my trip: my own space, but among people. Independent but not isolated. My adorable little coffin capsule is a story for another day.

    Traveling with people, especially my husband, brings out something I love about shared experiences. We have different but complementary travel styles. We like similar and distinct things so we complement each other well. The “should we go left or right?” conversations, the shared discoveries is the best part for me.

    Without someone to bounce ideas off of I found myself hitting decision fatigue faster. All those small choices that normally get shared or negotiated became exhausting.

    But I did enjoy the novelty of having complete autonomy for a day or two, just doing my own thing. I could spend as long as I wanted studying JMW Turner at the Tate. An amazing series of rooms full of his work! I was looking for Sargents and wow, when I saw W. Graham Robertson from 1894 and Ellen Terry as Lady Macbeth from 1889. Goodness! The portrait artist in me just wanted to stand in front of those two for ever. Then I meandered through the Victoria and Albert Museum at my own pace, doubling back to revisit pieces that caught my eye. And getting lost and confused in a way that would have annoyed anyone tagging along with me. Or maybe I wouldn’t have gotten lost. There is a thought!

    I walked along Regent’s Canal to check out the narrowboats. I wandered past all the touristy spots, but then veered off into the quieter garden squares that feel like they’re pulled straight from the pages of Jane Austen or Georgette Heyer novels I love.

    As much as I enjoyed those solo days, I found myself eager to share my travels when I got home. I found a coffee shop hidden off an alley that I almost didn’t go to, but when I recognized a woman from the hostel heading the same direction, I realized it was probably legit.

    The pleasant surprise of seeing the Last Supper (a copy made by Leonardo’s students) at the Royal Academy of Arts. A Degas that caught my eye because it featured the orchestra in the foreground where you could actually see the bassoons clearly. These experiences were meaningless until I could share them with my husband and kids.

    Maybe that’s the thing about solitude for me. It’s valuable in small doses, a chance to hear my own thoughts more clearly and move at my own pace. But ultimately, the experiences I treasure most are the ones I can share and the stories that become better in the telling,

  • Using AI Responsibly in Job Applications

    It’s been fascinating (and a bit scary) to watch how large language models have transformed the Talent landscape and I’ve been thinking a lot about how standout candidates should use AI responsibly in their candidate journey.

    AI tools can be extremely valuable when used thoughtfully and intentionally. And it’s not going to go away. People are using tools like Perplexity, Claude, ChatGPT for everything! I don’t think it’s reasonable to expect candidates to avoid using their favorite AI tool in their application materials.

    What matters most to me isn’t whether someone used AI in an application for a job. What matters to me is how they used it. I want to see that a candidate used AI as a collaborator and not as a replacement for their own thought process. A standout candidate won’t copy and paste prompts and submit whatever comes back. Here is how they will operate:

    1. Think clearly: They know what they want to say, they can effectively use AI to help with their thought process.
    2. Be strategic: They use AI for specific purposes and start with something robust. AI helps with brainstorming, refining ideas, checking blind spots.
    3. Think critically: They evaluate all the output carefully, using their expertise to go back and forth with AI to ultimately reflect their expertise.
    4. Own the work: They take responsibility for the final product, checking and double-checking information, ensuring it 100% represents their own work and knowledge and their capabilities.
    5. Be transparent: They’re open about how and why they used AI, showing us their thought process.

    A candidate can even use AI when filling out an application form for a job opening, but they should be extra careful and extra mindful. A company wants to get a sense of someone’s authentic voice, capabilities, and communication style in the application. Those messages are the first window into how a candidate might interact day-to-day with colleagues, so it should reflect their own writing approach.

    At Automattic, we focus on the quality of a person’s work rather than how it gets done. As a distributed company, we care about results and good judgment. The specific tools someone uses are secondary. 

    Talent orgs should not be afraid of candidates using AI. We should be excited about the possibilities it creates. But we should evaluate, as we already do, for human judgment, critical thinking, and communication skills that make for exceptional employees.

  • Navigating Chaos and Change

    If you’re like most organizations, you may have spent a lot of time in the past year processing change: a reorganization, adapting to new priorities, or facing unexpected challenges. In my experience, the difference between thriving and struggling during change comes down to being able to distinguish between what actually happened and our interpretations of those events. Understanding the two versions can impact how we respond to uncertainty and can affect our productivity, relationships, and collective resilience.

    Understanding What We Can Control

    I believe that we can be better employees, regardless of our position as leaders or team members, when we clearly separate the difference between facts and our story.

    This insight shows us where we can make a difference. We can’t control things like budget cuts, but we can choose how we share the news and what steps we take next. Instead of feeling stuck, we can focus on the choices we do have and respond (or not) in a healthy productive way.

    This way of thinking helps us become more adaptable. Great leaders (and great individual contributors) stand out not because they know everything, but because they’re willing to change direction when needed, without getting stuck in their story.

    Seeing facts clearly, focusing on what we can control, and staying flexible help us lead and contribute effectively even when things get tough.

    Practical Ways to Lead Through Change

    I’m still a work in progress on the spectrum of seeing reality versus making up my own story, but I’ve found some approaches that help a lot during big changes.

    Keeping the words I put out into the world based on solid facts helps when feelings run high. “Here’s what we know for sure…” can be helpful framing during uncertain times and can help create a shared starting point.

    When things just feel unfair, it can help to simply acknowledge that. What feels unfair? It’s best to just acknowledge that, regardless of whether it’s coming from me or someone I’m talking to. Once we acknowledge that feeling, we can move to action. What bothers us the most? How can we move past that? Sometimes it can be as simple as a bit of time.

    Structure becomes super important during chaos. Regular check-ins, clear meeting agendas, and written outcomes help. These create stable points when everything else feels shaky. People need to know how and when we’ll make decisions, even when those decisions are tough.

    The “3 E’s” to Help Make Decisions

    A simple tool I have been using with my team lately is the “3 E’s”, an easy way my leadership team and I came up with to decide where to put our energy during times of change and uncertainty:

    Essential: Does this directly support our main work? In tough times, we must be strict about what really matters. If something doesn’t help our key mission, it probably has to wait.

    Effective: Can we do this well and measure if it works? I care about changes we can actually make happen, not just ideas that sound good but fail in real life.

    Exceptional: Does this create special value? Some things go beyond basics to create something truly great. These are worth keeping, even when times are hard.

    What’s great about this approach is it works for big and small choices. Even tiny improvements add up and if we save each team member just 5 minutes a day, that’s over 20 hours a year per person. These small gains add up fast. And then, despite any change or uncertainty around us, we can feel fairly sure we are working on what matters.

    Looking forward

    Change will always be part of work life. How we handle it shapes not just our work success but also our well-being and our teams’. We are a good tea member when we see the the fears and frustrations while providing and encouraging the structure and focus needed to move forward.

    In my leadership journey, I want to balance caring with practicality. I want to be able to see emotions, mine and the people around me, without being ruled by them and face challenges without dwelling on them. This puts the focus on what’s in my control and accepting what isn’t.

    Leading through hard times leaves a mark that lasts long after the challenge has passed. By continueing to develop leadership practices that are based on facts, focused on solutions, and aware of people’s needs, we not only handle today better but also build stronger teams for whatever changes come next.

  • The Art of Self-Learning

    As my two youngest children get ready for college in the fall and we look at their lists of required textbooks, I’ve been reflecting on self-guided learning, both in my family and at Automattic. There are quite a lot of similarities between how my husband and I encouraged our kids to learn independently during their homeschooling journey and the culture of learning at Automattic.

    While I’m sure my kids would argue that it hasn’t been without some pain points, I have watched them grow into independent learners over the years, figuring things out on their own instead of just following along. Which has also not been without its pain points for me as they can be quite stubborn sometimes! That all said, I believe this kind of learning is what will help them in today’s world, where knowing how to learn new stuff matters more than knowing specific things.

    At Automattic, self-learning isn’t just allowed, it’s encouraged and it is a core part of who we are as a company. It’s in our creed. In my years at Automattic, certain books have really shaped how I think and work. I have filled my own bookshelf with leadership, talent, coaching, and feedback related books. “The War of Art” by Steven Pressfield really stands out because it helped me understand creativity and how we sometimes (all the time) get in our own way. Titles like “Radical Candor” by Kim Scott, “Hire with Your Head” by Lou Adler, “The Coaching Habit” by Michael Bungay Stanier, and “Becoming a Conflict Competent Leader” have given me practical leadership tools I use almost every day. Our company library embodies our culture of learning, with resources for a wide range of interests, from technical to leadership to design, and more. Just like my husband and I helped our boys find their own way to learn, Automattic helps each of us grow professionally in a place where being curious is a good thing.

  • The Coffee Shop Name Saga Continues

    I’ve always had a challenge getting people to say my name correctly. This is especially entertaining at coffee shops, as I was reminded this past week when a barista really did try, but still ended up way off.

    The correct pronunciation of my name, Karen (where the first syllable is pronounced like the vehicle and there’s a clear “eh” sound in the second syllable), is typically considered to have Scandinavian origins, particularly Swedish or Norwegian. I’m not really sure where my parents came up with it as it’s not a family name, but my mother’s ancestors were Norwegian, so that’s likely the where it came from. I was also born in Nicaragua, so the Nordic pronunciation makes it easier to say my name in Spanish.

    In American English, it’s much more common to hear “Care-in” (where the first syllable rhymes with “hair”).

    Going back through old blog posts, I realized this isn’t the first time I’ve documented my coffee shop problem:

    Once someone actually spelled it correctly without my having to spell it for them. But then, of course, when my order was ready, they called out my name incorrectly.

    Over the years, I’ve collected a gallery of creative interpretations: Carien, Lauren (sorry, don’t have photographic evidence of this one), Kare, Tarin, and Carmen multiple times.

    I hope you enjoy this latest addition to my collection of coffee cup aliases. At least they got the vowel sound correctly. At this point, I’m considering starting a photo collection of all my coffee cup name variations to hang on the wall in my kitchen as a testament to the ongoing saga of my mispronounced name.

  • Claude, my Assistant: Working Smarter with AI

    At Automattic, we use AI tools regularly – it comes naturally when you’re a software company. As someone who focuses more on people and operations than code, I’ve found interesting ways to use AI to do more. I’ve been using Claude as an assistant – someone who can take a messy pile of information and transform it into something clear and actionable.

    Disorganized to organized

    Here’s an example of what I mean: Recently, I had Claude analyze a collection of recruitment performance data. It then spit out some comparative tables, visualized trends, and helped me identify patterns across my team. Instead of spending hours compiling and formatting this information, Claude handled the initial work while I focused on interpreting what the patterns meant for our team. It wasn’t perfect, but did clear away a lot of fog so I could focus better.

    Another example is how I used Claude to help me develop documentation on objective hiring best practices. I needed to pull together multiple resources, analyze what we already have, and find gaps in our understanding. I started with outlining the problem space, shared our scenario, and Claude proposed a structure. Through several iterations, I refined it from being too specific to something more broadly applicable across different hiring scenarios.

    I developed an outline and then Claude created initial drafts based on the outline, then we went back and forth to refine and revise. As I provided feedback about specific sections, Claude helped rewrite them to really speak to our Talent team’s needs. For instance, when I needed to explain the importance of scorecards, I wasn’t sure where in the document to put the new information and Claude suggested the perfect spot in the flow with the right level of detail – technical enough to be useful, but not so dense that it would overwhelm.

    I also used Claude to plan my garden, which, admittedly, was a totally different kind of task. I shared my constraints – the size of my garden plots and the types of plans I’m interested in – along with the NMSU Extension Office gardening guide. Claude created a layout  for me and planting schedules. I also appreciate the back and forth that can be done. Claude doesn’t get everything right and can’t know all the nuance, but I can add more and more details, correcting and adjusting as I go along, until I get pretty nearly what I want. I was even able to get a seed shopping list and recommended shops.

    What I appreciate most is how this approach lets me focus on the strategic thinking while handing off the initial analysis and organization. It’s not about replacing my work – it’s about having a really efficient way to get from raw material to a more-or-less polished final product. Cliche, I know, but it’s about working smarter, not harder. I still drive the process and make the decisions, and having this kind of analytical and organizational support helps me tackle projects and get faster results. 

    I even had Claude help me sort out the information to include in this post. Sorry, not sorry. I went through some of the more interesting projects I’ve worked on recently, had Claude go through them and analyze how the tool helped me in those cases.

    Onward and upward!